Conscious Food Choices

For the love of delicious healthy food…

About CFC

Jorin Hawley with Fruit imageBecause I am passionate about great food, was a professional pastry chef for 15 years, have been a vegetarian since I was 9, and am a total vegi-holic and burgeoning locavore living in the middle of New York City, people ask me about food all the time.

I get asked for recipes, for where to eat, for what to eat…

And because my mom died of cancer in 2008, and I spent an amazing 6 months in the last part of her life trying to heal her with food, while at the same time trying to navigate the bizarre medical practices that are set up to “cure” cancer patients, I have developed a particular interest in exploring the nutritional and social aspects of all of those questions.

For a long time I have been intrigued by the notion of food as a vehicle for higher consciousness, and more recently, the obvious and extreme need for higher consciousness around food.

Ongoing Foodie Explorations…

I am always looking for tricks to making really healthy food totally delicious, and proving that the experience of eating can be an adventure – 100% pure enjoyment, with the added surprise that it is good for you and makes you feel great!

I want to give people that experience directly by listing recipes, notes, ramblings and also listing my favorite haunts and newest finds around NYC for great (mostly inexpensive) vegetarian food.

By creating this blog and sharing this ongoing investigation about what makes stuff actually taste great, what is actually healthy and what is myth, I am hoping that together we can begin to navigate the positive but complicated terrain that every well-meaning food-centric consumer faces every day. Every time I am in the shopping aisle I find myself having to re-weigh my options:

Should I choose “Local” over “Organic” ? And if it says “Organic” is this a company that means it?

And after reading Micheal Pollan’s book, The Omnivore’s Dilemma, I found myself seriously pondering the ethics of “Humanely Raised” animals… even after 32 years of calling myself “Vegetarian”…

What is “Cage Free”… “Humane Certified”… is it better than “Grass Fed”…?

Not to mention the questions of “Vegan” vs “High Protein”  or “Low Fat” vs “Low Carb”…!

Some of these questions I have definite opinions about and others require a new choice on the fly each day. I hope you will join me in exploring these issues and others by posting your own questions, comments and suggestions.

Social Myths and Minefields Around Food

We have become a nation with a view of food based on fear, limitation, and media confusion rather than joy, exploration, and personal experience. And it’s killing us.

The movement towards food consciousness that began in the 70’s finally seems to be gaining mainstream momentum, but now it is a race against an epidemic of obesity, diabetes, cancer and heart disease at untold levels. I personally believe that the key to turning all of this around is in understanding the value of food in every aspect of our lives, including physically, spiritually, and socially.

I think it is really important to dispel some of the social myths and confusion we have around dietary fat, dairy, carbs, protein, “cheap” food, and lack of time to cook. And it’s equally important to understand that much of the “confusion” around real nutrition in this country is no accident – it is a very deliberate act by some of the most powerful lobbying forces in this country to keep the consumer misinformed. Its sounds like conspiracy theory, but the more I find out, the more I am horrified by how much worse this is than I even imagined.

As a web marketer, I am a shameless promoter of things I believe in, so I want to use this blog as a platform to highlight and support the other people and organizations who are helping to clarify these issues and bring them to greater public awareness. For this, I have created a resource section listing of recommend books and websites.

What do I mean about “Higher Consciousness”?

Food and consciousness run hand in hand – the more conscious we individually become about what we put into our bodies: where it came from, what it took to get to us, as well as what it is actually doing to us, the better chance we have to pass this information on. This awareness needs to develop into mainstream thought so that our healthcare system will not collapse from simple ignorance, and our children and society as a whole will not either.

Food is what we are made of, literally as an individual, and also as a society. What we choose to purchase, create, and put into our mouths directly is in no way separate from the entire social fabric we live in. We are what we eat.

Who knew you could change the world by just eating better???

In the spirit of joy and adventure – thank you for joining me in making Conscious Food Choices!

Jorin Hawley
October 24th, 2009

This blog is dedicated to my mother, Samm Hawley, who lived and died in the most wonderful, creative, positive way you could ever imagine. She loved food and art, and wove them all seamlessly into the tapestry of her life, mine and everyone she touched.


  1. Congrats Jorin! Truly, what the world needs now is…. more FOOD blogs! As the saying goes — which you quoted — We are what we eat. But more than that, we are also now 100% inseparable from how the things we eat are grown, where they’re grown, what waste products come from growing them, etc. etc. Indeed, it’s worth reframing the quote: Our PLANET is what we eat! Your blog is one step in the right direction — helping to insure that the planet doesn’t end up eating us! 🙂 Richard

    Comment by Integral Healing | October 31, 2009 | Reply

  2. I have had the distinct of pleasure of enjoying your food and I hope that more and more readers find you here!

    Comment by Jeff Carreira | June 20, 2011 | Reply

    • Thanks Jeff – me too!

      Comment by Jorin Hawley | June 21, 2011 | Reply

  3. So happy to discover your great blog, Jorin! My friends and I had your tortilla soup last night, and we are all now studying your blog with a vengeance. Thank you so much!–Roberta

    Comment by Roberta Anderson | August 28, 2011 | Reply

    • You’re welcome! Glad you enjoy it.

      Comment by Jorin Hawley | August 29, 2011 | Reply

  4. Oh my God, I only just discovered this great site. and thank you Jorin for posting all those great recipes. Like you I love India and all the exotic spices, but also know that fresh food there is not the best choice.
    I love the picture of you cooking. You look like a healer, making potions.
    I guess you are, conscious vibration gets into the food and heals.
    Thank you and I will spread the word about your site. cheers

    Comment by Ashita | November 28, 2011 | Reply

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